Humanlinker joins Positive: from first contact to signed deal, one journey
The problem: salespeople spend more time searching than selling
Databases, LinkedIn, email tools, CRM, spreadsheets… Each tool does its job. Together, they eat up the time that should go to customers.
First contact on one side, deal follow-up on the other: prospecting and pipeline management are two stages of the same journey, yet they live in tools that don't talk to each other.
That's what brings Humanlinker and Positive together today.
Humanlinker at a glance
Founded in 2020 by Thibault Brioland and Régis Viarre, Humanlinker helps salespeople understand their prospects before reaching out. The platform has more than 350 customer companies and users in more than 100 countries, including Pierre & Vacances Center Parcs, Keyrus, Equancy, Kwanko, Weglot, Paragon and Eurecia.
In practice, Humanlinker's AI:
- identifies the most relevant prospects;
- analyses key information on companies and decision-makers;
- personalises prospecting messages;
- prepares sales meetings with full context.
Less research, less manual qualification. More conversations that count.
Humanlinker finds, noCRM closes
Humanlinker works upstream: knowing who to contact, and how. Positive noCRM takes over to track opportunities, organise next steps and bring prospects all the way to signature, without the weight of a traditional CRM.
Both tools share the same conviction: technology should make salespeople's work simpler, not harder.
A first integration, available today
noCRM's 8,000 users can already access Humanlinker's AI-assisted prospecting from within their tool. It's a first step toward a sales journey where prospect insight and deal tracking feed each other.
"Humanlinker was born from a simple observation: salespeople should spend their time selling and building relationships, not searching for information or doing tasks that technology can simplify. That's also the conviction that has guided noCRM from the start."
Thibault Brioland, CEO and co-founder of Humanlinker, Managing Director of Sales solutions at Positive
AI to talk to prospects better, not more
Too often, AI in sales is used to send more generic messages, faster. Humanlinker goes the other way: using data to understand who you're talking to, tailor your pitch and walk into meetings prepared.
Less volume, more relevance. And salespeople who put their energy where it really makes a difference: the relationship.
A Sales division led by Humanlinker's founders
Thibault Brioland and Régis Viarre take the helm of Positive's Sales division, which now brings together Humanlinker and noCRM, as Managing Directors. Their roadmap: build a coherent sales offer for B2B companies, from small businesses to organisations of 1,000 employees.
"With Humanlinker, we're strengthening a core capability for our customers: starting the right sales conversations. Its expertise in AI prospecting complements noCRM's expertise in deal tracking."
Mathieu Tarnus, founder of Positive
The acquisition is part of the group's strategy: bringing together specialised, complementary solutions around three challenges: gaining visibility, engaging audiences and growing sales. Humanlinker strengthens that third pillar.
What changes for customers
- Humanlinker customers: nothing changes. You keep your solution and the same support.
- noCRM users: the Humanlinker integration is available now.
Looking ahead, one shared conviction guides both teams: the future of B2B sales is technology that creates more human relationships, not technology that replaces them.
