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Positive Spark Forward - Terms and Conditions of Participation and Ticket Sales

§ 1. General provisions and definitions

1. These Terms set out the rules for the sale of Tickets and for participation in Positive Spark Forward, to be held on 9 December 2026 at Kinogram, Fabryka Norblina, ul. Żelazna 51/53, Warsaw, Poland.
2. Purchasing a Ticket constitutes acceptance of these Terms. The Terms are made available before purchase in a form that allows them to be downloaded and saved.
3. These Terms are available in English.
4. Definitions:
   • Organiser - Positive Group Polska sp. z o.o., with its registered office in Warsaw, ul. Grzybowska 87, 00-844 Warsaw, entered in the register of entrepreneurs of the National Court Register kept by the District Court for the Capital City of Warsaw in Warsaw, 13th Commercial Division of the National Court Register, under KRS number 0000654981, NIP 5272791969, REGON 366211058.
   • Event - Positive Spark Forward, comprising the Conference and the Gala.
   • Conference - the daytime part of the Event: main stage sessions, workshops, lunch and coffee breaks.
   • Gala - the evening part of the Event: the AI Visibility Awards, the panel, the cocktail and networking.
   • Ticket - a personal entitlement to take part in the Event to the extent set out in § 3.
   • Participant - a natural person entitled to take part in the Event on the basis of a Ticket or a personal invitation.
   • Purchaser - the entity concluding a Ticket sale contract with the Organiser.
   • Consumer - a natural person making a purchase not directly connected with their business or professional activity.
   • Entrepreneur with Consumer Rights - a natural person conducting business activity who concludes a contract directly connected with that activity, where the contract is not of a professional nature for them.
   • Platform - the Luma service through which registration and Ticket sales are carried out.
   • Venue - Kinogram, Fabryka Norblina, ul. Żelazna 51/53, Warsaw.
5. The Event is held in English and Polish.
6. The Event is intended for persons aged 18 or over.

§ 2. The Organiser and the seller

1. The Organiser is the seller of Tickets. The Ticket sale contract is concluded between the Purchaser and the Organiser.
2. The Luma platform and the payment provider Stripe supply technical tools for registration and payment handling only. They are not a party to the Ticket sale contract and do not sell Tickets in their own name.
3. Use of the Platform is additionally subject to its provider’s terms. As regards participation in the Event, changes to and cancellation of the Event, complaints and refunds, these Terms apply exclusively.
4. Contact with the Organiser: support@positive-group.com, ul. Grzybowska 87, 00-844 Warsaw.
5. Other documents relating to the Event, in particular the Rules of the Best AI Visibility Campaign 2026 competition, the Industry Awards Rules and the Privacy Policy, are available on the Event website.

§ 3. Tickets, prices and invoices

1. The Organiser offers two types of Ticket:

   Ticket	Scope
   Conference Only Pass	Attendance at the Conference on 9 December 2026 from 9:00 to 18:00: main stage sessions, workshops, lunch and coffee breaks
   Conference + Gala Pass	The scope of the Conference Only Pass, plus attendance at the Gala from 18:00 to 22:00, including the cocktail, the AI Visibility Awards ceremony, the welcome pack and networking

2. Ticket prices are published on the Event website. They are gross prices and include VAT at 23 per cent. The price does not cover travel, accommodation or any other costs of the Participant. Each type of Ticket is available at two price levels: a promotional price for purchases made up to and including 14 November 2026, and a standard price from 15 November 2026. The applicable level is determined by the time at which the contract is concluded. Ticket sales close on 9 December 2026 at 12:00, or earlier once places are sold out.
3. The number of Tickets is limited by the capacity of the Venue. The limits are: main stage 200 places, including 100 to 130 seats, workshop room 50 places, Gala 150 places. Seats on the main stage are not allocated to a Ticket and are taken on a first come, first served basis.
4. Tickets are personal. On purchase, the Purchaser provides the Participant’s first name, surname, email address and company, and selects a workshop where one is available.
5. Workshop places are allocated in order of registration, until the limit is reached. The choice of workshop is not guaranteed once places are sold out.
6. Payment is made at the time of purchase. The Organiser makes available the payment methods indicated on the Platform.
7. A Purchaser who is a VAT taxpayer and wishes to receive an invoice showing a NIP number provides that number at the time of purchase. Under art. 106b(5) of the Polish VAT Act, an invoice showing a NIP number cannot be issued for a sale documented without that number.
8. Invoices are issued by the Organiser and sent to the email address provided at purchase.
9. The Organiser may make Tickets available free of charge or at a promotional price, in particular to speakers, jurors, partners, media representatives and nominees in the Best AI Visibility Campaign 2026 competition. These Terms apply to free Tickets, with the exception of the provisions on price and payment.

§ 4. Conclusion of the contract, withdrawal and change of Participant

1. The contract is concluded when the Purchaser receives confirmation of purchase at the email address provided.
2. A Consumer and an Entrepreneur with Consumer Rights may withdraw from the contract without giving a reason within 14 days of its conclusion. It is sufficient to send a statement to the Organiser’s email address before that period expires. A model withdrawal form is set out in Annex 1 to these Terms.
3. Where the purchase is made less than 14 days before the Event, the Purchaser consents at the time of purchase to the service being performed before the withdrawal period expires. The right of withdrawal expires once the service has been performed in full, that is once the Event has ended. Until that moment the Purchaser may withdraw under paragraph 2.
4. The Organiser refunds the price within 14 days of receiving the statement of withdrawal, using the same payment method, unless the Purchaser agrees to a different method that involves no cost to them.
5. Purchasers other than those referred to in paragraph 2 have no right of withdrawal. Such Purchasers have the entitlement set out in paragraph 6.
6. The Purchaser may nominate another Participant in place of the current one, subject to the Organiser’s prior consent, by notifying the Organiser’s email address no later than 5 working days before the Event. The Organiser may charge the Purchaser only the actual costs incurred in connection with the change, and informs them of the amount before the change is made.
7. Save as provided in these Terms, the Ticket price is not refundable, in particular where the Participant does not attend or withdraws from part of the Event.
8. Resale of Tickets for profit and transfer of Tickets to third parties for consideration require the Organiser’s consent.

§ 5. Programme, changes and cancellation of the Event

1. The Event programme is indicative. The Organiser publishes it on the Event website and updates it as speakers and sessions are confirmed.
2. The Organiser may change the times and the order of sessions, their topics, the speakers and the rooms, and may cancel individual sessions and workshops. Such changes do not give rise to a refund of the Ticket price or to a right to withdraw from the contract.
3. If a workshop is cancelled, the Organiser offers the Participant a place in another workshop, where places are available, or attendance at the main stage sessions. Cancellation of an individual workshop does not give rise to a refund of the Ticket price.
4. If the Event is cancelled, the Organiser refunds the full Ticket price within 14 days of the cancellation being announced.
5. If the date of the Event changes, the Ticket remains valid for the new date. A Purchaser who does not accept the new date may withdraw from the contract within 14 days of the change being announced and receives a refund of the full Ticket price.
6. The Organiser is not liable for cancellation of the Event or a change of its date caused by force majeure, meaning an external event that could not have been foreseen or prevented, in particular a decision of a public authority, a natural disaster, an epidemic, a failure at the Venue or an act of terrorism. In such a case the Organiser refunds the price in accordance with paragraph 4 or 5.
7. In relation to Purchasers other than Consumers and Entrepreneurs with Consumer Rights, the Organiser’s liability for cancellation of the Event or a change of its date is limited to a refund of the Ticket price. It does not cover travel or accommodation costs or lost profits.

§ 6. Rules of participation and conduct

1. Admission requires presentation of a Ticket or a personal invitation and collection of a badge. The badge must be worn throughout the Event.
2. Participants comply with the Venue’s regulations, fire safety rules and the instructions of Event staff and Venue security.
3. The following are prohibited at the Event:
   • bringing in alcohol, narcotics, weapons or dangerous objects,
   • conducting one’s own sales, canvassing or marketing activity without the Organiser’s consent,
   • disrupting sessions, and conduct that infringes the dignity of others, including harassment, threats and discrimination.
4. Participants may take photographs and recordings for their own use and for social media coverage. This does not apply to material marked by the Organiser or by a speaker as confidential or not for publication.
5. The Organiser may refuse admission to, or remove from the Event, any person who breaches paragraph 2 or 3, is intoxicated or under the influence of narcotics, or whose conduct endangers the safety of others. In such a case the Ticket price is not refunded.
6. Alcohol at the cocktail and at the Gala is served only to persons who are of age and sober. The Organiser may request proof of age.
7. Information on ingredients and allergens in meals is available from the catering staff. The Organiser may take effort to accommodate dietary preferences but does not guarantee that they will be met.
8. The cloakroom and security are operated by the Venue. Liability for items handed in at the cloakroom rests with the cloakroom operator, on the terms set out in the Venue’s regulations.

§ 7. Recordings and image

1. The Event is recorded in photographic and audiovisual form by the Organiser and by a production crew acting on its instructions.
2. The material includes general shots of the rooms, the stage and the networking area, in which a Participant’s image is only an incidental part of the whole within the meaning of art. 81(2)(2) of the Polish Act on Copyright and Related Rights. Dissemination of such shots does not require the Participant’s consent.
3. Recordings of the main stage sessions and of the Gala are published after the Event, including as material made available to interested persons. The Organiser also shares a photo gallery from the Event with Participants, who may use it and share it onward. The gallery contains the shots referred to in paragraph 2 and individual material of persons who have given the consent referred to in paragraph 4.
4. Interviews in the video corner, portrait photographs and material in which a Participant is individually identifiable and is the main subject of the shot are recorded and disseminated on the basis of voluntary consent to the use of image. Consent is obtained before recording and may be withdrawn.
5. A Participant who does not wish to be recorded in individual shots states this at registration or to staff at the entrance, and receives a marked badge.
6. Taking part in the awards ceremony on stage involves the recording and publication of the image of the winner and of the person collecting the award. Those persons are informed of this before going on stage.
7. The processing of personal data in connection with recordings is governed by § 11 and by the Privacy Policy.

§ 8. Awards and competitions

1. The following are awarded during the Gala:
   • Industry Awards - distinctions for the brands with the highest growth in visibility in AI answers in individual industries, awarded without applications, on the basis of the data and methodology described in the Industry Awards Rules,
   • Best AI Visibility Campaign 2026 - a competition award for campaigns submitted by agencies and in-house teams, granted by a jury on the terms set out in the competition Rules,
   • People’s Choice - an award granted by a vote of those attending the Gala.
2. A Ticket does not entitle the holder to submit a campaign to the competition, to a nomination or to an award. Entries are accepted solely on the terms of the competition Rules.
3. Voting in the People’s Choice category takes place during the Gala using attendees’ mobile devices. Voting is anonymous, one vote per device is allowed, and the Organiser may reject votes cast by automated means or intended to distort the result.
4. Results announced during the Gala are final. This does not exclude rights available under applicable law.
5. Entering the Best AI Visibility Campaign 2026 competition requires the entrant to make a donation directly to Stowarzyszenie mali bracia Ubogich and to attach proof of payment to the entry form. The amount of the donation and the other terms are set out in the competition Rules.

§ 9. Liability

1. The Organiser is liable for non-performance or improper performance of the contract on the terms set out in the Polish Civil Code and in consumer protection legislation.
2. In relation to Purchasers and Participants other than Consumers and Entrepreneurs with Consumer Rights, the Organiser’s liability is limited to actual damage and to the amount of the Ticket price. This limitation does not apply to damage caused intentionally or to personal injury.
3. Content presented by speakers, jurors and partners expresses their own views. It does not constitute legal, tax or investment advice, or a commercial recommendation by the Organiser.
4. The Organiser is not liable for items left unattended at the Event.
5. Participants are liable for damage caused at the Venue and to the property of the Organiser, partners and other attendees, on general principles.
6. Participants take part in the Event at their own risk as regards their state of health.

§ 10. Complaints

1. Complaints concerning Tickets and the conduct of the Event should be submitted to the Organiser’s email address indicated in § 2(4).
2. A complaint should include contact details, the order or Ticket number, a description of the objections and the expected resolution.
3. The Organiser considers complaints within 14 days of receipt and informs the complainant of the outcome at the email address provided.
4. Consumers may use out-of-court complaint and redress procedures, in particular mediation before the regional inspector of the Trade Inspection, the permanent arbitration court attached to the regional inspector of the Trade Inspection, and assistance from the district or municipal consumer ombudsman. Information on these procedures is available on the website of the Office of Competition and Consumer Protection.
5. Use of the procedures referred to in paragraph 4 is voluntary and requires the agreement of both parties.

§ 11. Personal data

1. The controller of the personal data of Purchasers and Participants is the Organiser.
2. Data are processed for the purposes of:
   • concluding and performing the Ticket sale contract and organising the Event, on the basis of art. 6(1)(b) GDPR,
   • meeting tax and accounting obligations, on the basis of art. 6(1)(c) GDPR,
   • handling complaints, ensuring safety, and establishing and pursuing claims, on the basis of art. 6(1)(f) GDPR,
   • recording and publishing material from the Event, on the basis of art. 6(1)(f) GDPR and, for individual material, on the basis of consent,
   • marketing of the Organiser and of companies in its group, on the basis of consent or legitimate interest.
3. Recipients of the data are entities supporting the Event, in particular the registration platform provider, the payment provider, the Venue, the caterer, the production crew and suppliers of IT and marketing tools.
4. Data may be transferred outside the European Economic Area, in particular to providers established in the United States. Any such transfer takes place on the basis of an adequacy decision or standard contractual clauses.
5. Marketing consents and consents to the use of image are voluntary, are obtained separately and may be withdrawn at any time, without affecting the lawfulness of processing carried out before withdrawal.
6. Detailed information on retention periods, the rights of data subjects and the contact details of the data protection officer, where one has been appointed, is set out in the Event Privacy Policy.

§ 12. Final provisions

1. These Terms come into force on 23 October 2026 and remain in force until the Event has ended and any resulting claims have been settled.
2. The Organiser may amend these Terms for important reasons, in particular a change in legislation, a change in the way Tickets are sold, or a change in the organisational arrangements for the Event. An amendment does not affect contracts concluded before it comes into force.
3. Contracts concluded under these Terms are governed by Polish law. This choice of law does not deprive a Consumer of the protection afforded by mandatory provisions of the law of their country of habitual residence.
4. Disputes with Purchasers other than Consumers and Entrepreneurs with Consumer Rights are resolved by the court having jurisdiction over the Organiser’s registered office.
5. If any provision of these Terms proves invalid or ineffective, the remaining provisions remain in force.
6. Annexes to these Terms:
   • Annex 1 - model withdrawal form,
   • Annex 2 - consent to the use of image.

Annex 1 - Model withdrawal form

Complete and return this form only if you wish to withdraw from the contract.

To: Positive Group Polska sp. z o.o., ul. Grzybowska 87, 00-844 Warsaw, Poland, support@positive-group.com

I hereby give notice that I withdraw from the contract for the supply of the following service: participation in Positive Spark Forward on 9 December 2026.

• Order or Ticket number:
• Date the contract was concluded:
• Consumer’s name:
• Consumer’s address:
• Email address:
• Date:
• Consumer’s signature (only if this form is sent on paper):

Annex 2 - Consent to the use of image

Positive Group Polska sp. z o.o., Surfer sp. z o.o., Positive Group Lyon (Signitic) SAS and Iconosquare SAS may record and publish, free of charge, photos and videos in which I am individually identifiable, taken at the event on 9 December 2026, including video corner interviews. They may use them in informational and marketing materials about the event, its future editions and their products and brands, in particular in event recordings and reports, on websites, on social media and in press materials. They may also share the event gallery with attendees, who can share it onward. Consent is voluntary and can be withdrawn at any time at support@positive-group.com.

Positive Spark Forward - Privacy Policy

Last updated: 23 October 2026

This Privacy Policy explains how personal data is processed in connection with Positive Spark Forward, held on 9 December 2026 at Kinogram, Fabryka Norblina, Warsaw (the Event). It covers ticket buyers, participants, people who sign up to receive the Event recordings and entrants to the Best AI Visibility Campaign 2026 competition.

1. Controller

The controller of your personal data is Positive Group Polska sp. z o.o., with its registered office at ul. Grzybowska 87, 00-844 Warsaw, Poland, KRS 0000654981, NIP 5272791969 (the Organiser).

If you give consent to receive marketing communications or to the use of your image, your data is also processed, for the purposes covered by that consent, by:

• Surfer sp. z o.o., Plac Solny 14/3, 50-062 Wrocław, Poland,
• Positive Group Lyon (Signitic) SAS, Parc d’Activité des 4 Vents, 3 avenue Antoine Pinay, 59510 Hem, France,
• Iconosquare SAS, Parc d’Activité des 4 Vents, 3 avenue Antoine Pinay, 59510 Hem, France.

2. Contact

For any matter relating to your personal data, including exercising your rights and withdrawing consent, write to support@positive-group.com.

3. Purposes, data, legal bases and retention

4. Payments

Payments are processed by Stripe under its own privacy policy.

5. Recipients

• Luma, the registration and ticketing platform,
• Stripe, the payment provider,
• the Venue, to the extent needed for admission,
• the production crew recording the Event,
• providers of email and marketing tools,
• the companies listed in section 1, where you have given the relevant consent,
• other Event participants, in the case of the Event gallery, which contains close-ups only of people who have consented.

6. Transfers outside the European Economic Area

Luma is based in the United States. Data is transferred on the basis of an adequacy decision of the European Commission, including the EU-US Data Privacy Framework where the recipient is certified, or on the basis of standard contractual clauses approved by the European Commission.

7. Your rights

You have the right to access your data, to have it rectified or erased, to restrict its processing, to data portability where processing is based on the contract or on consent, and to object to processing based on legitimate interest. You may withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (Prezes Urzędu Ochrony Danych Osobowych), ul. Stawki 2, 00-193 Warsaw, Poland.

If you withdraw consent to the use of your image, we will stop using it and remove it from our channels and from the Event gallery. We cannot recall copies that other participants downloaded before you withdrew consent.

8. Whether providing data is required

Data marked as required in the registration form is necessary to buy a ticket and take part in the Event. Billing data is necessary to issue an invoice. All other data and all consents are voluntary.

9. Automated decision-making

We do not make decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you. If you consent to marketing, the areas of interest you indicate are used to match the communications you receive to the relevant brand.